Mold is growing on my cheese, what is common practice? [duplicate]

This question already has an answer here:

• Is it safe to eat moldy cheese if you slice off the edges? 8 answers

I love cheese and I am always buying and trying new types because of this, my cheese stash starts to grow faster than I can eat all of it. Also because of this sometimes mold starts to grow around the outside before I get to it, particularly the cheddar.

I practice good storage techniques to no unveil, still the mold eventually shows up. So when this happens, I just trim the mold off and move on, but some of my friends think this is "So.. Gross" and I should just throw it away.

What do you think?