Yeast and Flour for Panasonic Bread Maker

I treated myself to a new Panasonic bread maker but since it is my first, I have a couple of questions. Also perhaps it is worth mentioning that I live in the UK.

What type of yeast do I buy? There are so many!

Also, I am told that I should buy Strong Flour for making bread, but even then there are so many types, which do I buy? Or is it simply a matter of taste? I prefer wholemeal.

Any clarification and advice would be greatly appreciated.

Thank You.